Being appointed Apple’s CEO in 2011, Tim Cook managed to steer the company through the new age while focusing on the technological and aesthetic development. Cook has brought iconic innovations of Apple in the world market as Apple Watch besides the recently unveiled Vision Pro for Spatial Computing.
Cook stresses on the synergy between the hardware and the software which has become Apple’s well deserved reputation. Sustainability is also in his sphere; Apple’s mission is to be carbon neutral across its supply chain by 2030, which shows that the company cares about the environment.
In the year 2024, Cook has opted to focus on the artificial intelligence technology and place Apple at vantage point in a new and sensitive area of growth. With bringing forward openness and engagement towards innovations, Tim Cook is paving the way for Apple and influencing the course of the technological industry, whereby retaining the company’s leading position in the future.