Satish Nambisan: “The network-centric innovation models presented in my book are only meant to provide a broad structure for the innovation initiatives of a company. Companies should choose the appropriate model and then adapt that model and the innovation roles to fit their particular organizational and market context - and as such it also allows and encourages bottom-up, evolutionary implementation. In fact, the key message of our book is that managers should carefully understand the full array of network-centric innovation opportunities and then contextualize those opportunities vis-a-vis the organization’s specific innovation goals and processes.”