At the Seoul Digital Forum recently, Google’s CEO Eric Schmidt was asked to define the term Web 3.0. While he got a few laughs for the initial response he gave (quoted below), he actually provided some interesting elements to think about.

“Well, the Web 2.0 is a marketing term, and I think you’ve just invented Web 3.0″
- Eric Schmidt

The short video can be found here. The key elements of his answer:

• Focus on a different way to build applications
• Applications that are pieced together
• Applications that are relatively small
• Applications can run on any device (multi-platform)
• Applications are distributed virally (social networks, email)

The exact term (web 3.0) is of less importance. What is important is that we keep track of what is happening in the broader online world, because these evolutions are fundamental drivers of what is and will be possible with respect to open innovation and crowdsourcing. Multi-platform Mass Collaboration and Mashups will be key elements.

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