Let Your Community Design Your New Logo
Spreadshirt’s Open Logo Project 1.6 has reached its final stage. The contest has started August 27th and will end next week by announcing the winner and as such Spreadshirt’s new logo. These grand finalists are still in the running to replace the old logo shown on the right.
- First Prize: A MacBook Pro + €3,000 cash ($4000) cash. Plus promotion as a designer in Computer Arts, Computerlove and on Spreadshirt.
- Second Prize: A Wacom Cintiq 21UX Tablet + €1,000 cash ($1300).
- Third Prize: Epson 3800N Duplex Laser Printer Or Adobe Creative 3 Web Premium + €1,000 cash ($1300).
All designs except the winning remain the designers’ intellectual property. Where others have failed, the Open Logo Project is a good example of how to organize an open design contest. OLP 1.6 has put nice prizes on the table, and the result will be a nice logo as well. As in YGWYPF or You Get What You Pay For.
So why not open up the design of your new logo? However, make sure to offer decent prizes, and to explain your branding strategy upfront. The value proposition of an open design process should focus on tapping into the creativity and engagement of your online community, not on a potentially lower cost. If a lower cost is your main driver in crowdsourcing a new logo, you will end up with a damaged image and most likely a lousy logo along with it. My advice: keep it fair, so don’t organize a logo contest for $100-$200 on platforms like SitePoint if you are into real business. A good logo is worth a lot more.
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