1% company ownership for a tagline

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We recently featured Fellowforce as a new intermediary platform for companies to crowdsource solutions and innovative ideas from outside their organizations: Fellowforce - Open innovation & problem solving. Today they launched a challenge of their own, which is actually quite interesting: “come up with a memorable tagline for Fellowforce, and get 1% of the company’s shares”.

The challenge outline: propose a oneliner that inspires ‘fellows’ to participate, co-create and innovate with companies worldwide. The tagline should be memorable, to the point and straight to the core of the Fellowforce’s service for fellows. PLUK, a consumer services company, also offers 1% of its shares in the country organisation to the ‘fellow’ that comes up with a country specific implementation strategy and introduction with the required business partner(s).

The success of the platform will largely depend on how fast their fellows community can grow in the coming months, and whether they will succeed in guaranteeing a certain quality to companies. At this moment, I think that the Fellowforce platform has a lot of potential. One to keep an eye on for managers and entrepreneurs.