Innovation Exchange = Crowdsourcing + Collaboration + Business Innovation
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Our list of leading examples in the field of open innovation and crowdsourcing keeps on expanding. The latest new-comer in the list goes by the name of Innovation Exchange (IX). The relatively new open innovation intermediary takes a focus on business innovation and adds an important collaborative touch to traditional crowdsourcing. I had the opportunity to present a couple of questions to Ash Seha, the company’s VP Marketing and Investor Relations.
How/when was IX founded, and how has it grown since then?
IX was founded 18 months ago out of a boutique innovation consulting company which the IX founding partners established in 1997 in order to stretch the thinking of senior-level executives at global companies. IX was initially based on a private and pre-qualified community of innovators whom our clients could tap into. With a belief that more diversity is always a good thing in open innovation, we’ve recently transitioned to a new “public community” model with our new site (www.innovationexchange.com). We count several tier-1 Fortune 100 companies as clients, and were recently honored by John Seely Brown’s (johnseelybrown.com) decision to join our advisory board.
Why should companies choose for IX? How do you differentiate from competitors like Fellowforce, NineSigma, Innocentive…?
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